PRIVACY POLICY

Introduction

At Motive Music Academy, your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By using our website, you consent to the practices outlined below.

1. Information We Collect

We collect the following types of personal information when you use our website:

• Contact Information: Name, email address, and phone number (e.g., via our contact or lesson booking forms).

• Booking Details: Information related to lesson preferences, such as instrument choice, skill level, and availability.

• Payment Information: Payments are securely processed through third-party providers (e.g., Stripe, PayPal). We do not store your payment details.

• Cookies and Analytics: Anonymous data, such as IP addresses, browser type, and website usage, via cookies and Google Analytics.

• Children’s Information: If you are under 16, we require parental consent before collecting any personal data.

2. How We Use Your Information

We use your information to:

• Process lesson bookings and respond to enquiries.

• Send updates, newsletters, or promotional offers (only if you have opted in).

• Improve our website and services using anonymised analytics data.

• Organise student performances or events with your consent.

3. Photography and Media

With your explicit permission, we may use photos or videos taken during lessons or performances for promotional purposes on our website, social media, or other marketing materials. You may opt out of media use at any time by contacting us.

4. How We Protect Your Data

We are committed to safeguarding your information. We use secure servers, encryption, and industry-standard practices to ensure your personal data is stored and processed safely. We regularly review our security measures to comply with UK GDPR standards.

5. Sharing Your Information

We do not sell or rent your personal information. We only share your data when necessary with:

• Payment Processors: Stripe and PayPal for secure transactions.

• Event Organisers: When arranging student performances or community events.

• Service Providers: For website hosting or analytics purposes (e.g., Google Analytics).

6. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you.

• Request corrections to your data if it is inaccurate.

• Request the deletion of your data, subject to legal requirements.

• Withdraw consent for marketing or media use at any time.

To exercise these rights, email us at [your email address]. We will respond within one month.

7. Cookies

Our website uses cookies to enhance your experience and gather insights into visitor behaviour. You can control cookie preferences through your browser settings. For more details, see our Cookie Policy.

8. Data Retention

We retain your data only for as long as necessary to provide our services and comply with legal obligations. For example, we keep financial records for at least six years as required by UK tax laws.

9. Contact Us

If you have any questions about this Privacy Policy or your data rights, please contact us:

Motive Music Academy

Email: [your email address]

Phone: [your phone number]

10. Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last Updated” date.

Last Updated: 19th January 2025